Maintaining Beauty at All Cost
Ethnic hair has always commanded attention. Our unique
and diverse textures with the ability to “Stand on its own” literally, makes
Afrocentric hair a statement all its own when you decide to be a natural.
There’s an essence of confidence that evolves from the
core of the soul which embodies strength and character that marks a transparent
and simplistic nature.
No matter what the texture, it speaks loud and has been a
controversial, as well as a conversational piece for decade’s even centuries.
Despites negative or positive attitudes about black hair. It’s the root of our
beauty and is a defining moment in our current culture.
In today’s world, there are no set rules or stereotypical
images. It’s the freedom of choice. Black hair is a big deal and a big topic in
our communities. It’s also a big part of the “Black experience,” as well as
making big profits in the beauty industry.
Unfortunately, the revenue generated is not going back
into the African-American communities. Rarely, do we find “Black owned” beauty
supply stores or human hair suppliers. Fortunately, there are a few black owned
product lines or beauty salons, however the majority of the revenue is earned by
Asian and Indian owned beauty supply stores and from countries importing human
hair to the United States.
As we continue to strive for ultimate beauty, let’s also
remind ourselves that we should pay more attention to what’s coming out of our
wallets and what’s being sown onto our hair or smeared onto our scalps for the
sake and declaration of beauty.
This is by no means suggesting a boycott or banning the
beauty industry. Lord knows, women want their hair “Did.” It’s just being aware
that the same power we give to others, we also embody within. Our spending
decisions fuel the market. Consumers are more knowledgeable about what they are
purchasing and they are demanding better products on the market which is a
definite plus.
However, I’ve noticed over the years how natural hair
products have dramatically increased because of the demand. The increase has
little to do with the economy. In fact, I believe it has more to do with
product lines producing more natural ingredients in such a competitive market.
Their product has to stand out among the rest. The cost of packaging and
marketing also a plays a role in pricing. The brand must be strong to influence
the customer. The average women just wants to look good despite the cost and
they will go to many extremes to make themselves feel good. They are not looking
at marketing strategies or revenues made at their expense.
Women wear their hair natural for many different reasons.
I cannot speak for the masses, but I believe a percentage of women who wear natural
hair decided to express and hone their natural beauty. It was also beneficial
because wearing natural hair was cost effective and saved time in beauty salons,
but in the end it has become increasingly expensive. No matter how you decide
to wear your hair, it will cost. The power of consciousness and experience merging with
knowledge leads to wisdom. So, in the end, just be wise with your choices.
Photo Credit: A Toast 2 Wealth
Photo Credit: A Toast 2 Wealth
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